Question time...5

5. How did you attract or address your target audience?
How, why and is it effective?

Although we gained mainly positive feedback, we did acquire some criticisms too.
Here is a questionnaire we used to gain audience feedback. It proved an effective way to gain results we wanted. We gave 20 people our questionnaire. 10 people through facebook and 10 people offline took it. We used 5 closed questions and an open questions. Here it is:

1. Could you clearly identify that Sophie was the main character in the film?
a. Easily
b. Quite easily
c. With difficulty
d. No I didn’t realise

95% of the people could 'easily' identify that Sophie was our main character, and the remaining 5% could 'quite easily' identify her as the main character.

2. What genre do you think our film is?
a. Thriller
b. Mystery
c. Melodrama
d. Horror
e. Romance

The people we questioned did not find it as easy to identify the genre of our film. I believe this is because melodramas aren't as easy to recognise and as well known as other genres.

3. Could you understand the opening sequence clearly?

a. Yes

b. No

c. Some of it

90% of people we asked could understand our opening sequence clearly. 10% said it wasn't clear, if we were to make further adjustments we would try and see how we could make it clearer for the audience.

4. What do you think our target age group is?

a. Children
b. Teenagers

c. Adults

d. Elderly

Most people guest right and believed it to be a film for teenagers. Nobody thought it was aimed at the elderly. The minority of people believed our audience was children. A few thought the audience was adults, but we were also trying to appeal to them as well so this is expected.

5. Would you watch the whole film?

a. Yes
b. No
c. Maybe

The majority of people they would like to see the whole film, and everyone else said they would consider watching the rest of the film if it was to be made.

6. How could we improve our opening sequence?
"At one point the autofocus seems to make the image go blurry"
"Too many voiceovers"
"Some of the transitions weren’t as smooth as they could have been"
"The quality of the camera isn't very good"
"Voiceovers a little bit too quiet"